The fashion industry — from wholesalers to retail buyers — will be flocking to the Las Vegas Convention Center on Monday for the start of MAGIC Las Vegas, the biannual trade show.
The convention, operated by Informa Markets, runs through Wednesday and features men’s and women’s brands across sectors such as apparel, footwear, accessories, home, gift and beauty. Meanwhile, the adjacent show for manufacturers and suppliers, SOURCING at MAGIC, starts a day earlier, on Sunday.
While organizers declined to share attendance figures, the Las Vegas Convention and Visitors Authority has estimated before the pandemic that about 78,000 people visit MAGIC.
Kelly Helfman, president of Informa Markets Fashion, said it’s exciting to be back for a second time in Las Vegas since pausing in-person meetings in 2020, adding that the first in-person MAGIC Las Vegas show was in August.
“I couldn’t believe the outcome in August,” Helfman said. “I think the industry was so excited to get back to shows. It’s so important to touch and feel the fabric and see the quality and craftsmanship in person — there’s nothing like it. And so when we brought the community together last time in Vegas it was just this major rush … and I think we’re going to continue building on that momentum, and our registration numbers show it.”